Advertisement, today is not just a mere dissemination of information about your products and services to your target customers. It is a projection of your image, a brand building exercise and a medium to project your differentiation to stay ahead of the competition. International Communication Services (ICS) provides integrated advertising agency services to include the entire gamut of services that you require to deliver a comprehensive and all pervasive advertising and promotion campaign. Services offered by ICS include Creative services, Content services and Promotion services delivered across the various mediums of communication, be it conventional printing press, online Internet media, multimedia avenues, events and on-road shows and events.
ICS’s creative services include designing and developing logos, advertisements, brochures, websites, multimedia presentations etc., in any language you require. Content services include providing carefully chosen and appropriate content for your requirements of advertisements, translation and localization. The Promotion services include promoting your advertisements over the various mediums of communication, including on-field promotion and promotion over the Internet.
Advertising services provided by International Communication Services (ICS) involves mass communication experts, concept developers, visualizers, copy writers, graphic designers and domain experts in publishing technologies, multimedia, electronic media and internet technologies. ICS team of over 100 professionals also bring the marketing experience and consumer insights gained over the last 20 years of advertising and marketing for more than 2,000 clients across diverse fields and product range.
Newspapers, Magazines
Press advertisements reach out to large groups of audience, including the active as well as the passive types of customers. A specialized approach is required for developing press advertisements if they have to make contact with distinct types of customers. Yes, ICS can make this larger effort a finer and closer experience for your customers, helping them encircle their interest around your product.
Television, Radio
Electronic forms of media such as the television and the radio are more expressive means of mass marketing, reaching out to the both educated as well as the less educated customers. Though a form of ATL, we believe, electronic media has a different borderline from press advertisement and outdoor publicity. The precise reason why, the expert advertisers at ICS have the right and relevant experience in addressing these intricacies of communication. We have the skills to assess the larger, but varied groups at the other side of the screen and comprehend what they understand.
Outdoor publicity
Outdoor publicity looks at an audience, which is more diverse yet approachable. The challenge is to place messages and graphics customized to the specific outdoors environment. Visually comforting, appealing and necessity-driven are some of the underlying canons of publicity we follow while generating outdoor publicity for your products. ICS is involved in creating extensive outdoor publicity for clients. We have got specialized knowledge in bringing out billboards, hoardings, banners, signboards, wall paintings, etc.
